WINWIN 2025

Future Proofing: Innovation for a Robust Tomorrow

You are invited to an exclusive opportunity with the WIN Network – this time together with our partner IKEA at their venue, Hubhult in Malmö.

At WINWIN 2025, leading experts from the Water, Energy, and Public Safety sectors will come together to exchange knowledge, spark ideas and inspire one another. This unique event is all about identifying business opportunities, spotting trends, and driving innovation for a sustainable future – with the goal of building a more resilient tomorrow.

IKEA aim to be a leader in water-efficient living at home and has a long-standing commitment to sustainability, innovation and scalable solutions for the many people. They offer a inspiring setting for conversations about resilience and transformation.

We invite you to engage, interact, and take part in forward-thinking discussions.

The growing focus on resilience and contingency is already reshaping daily life across Europe – and this trend will continue. While this presents challenges, it also opens up major opportunities for innovation, collaboration, and new business models that contribute to a better and safer world.

Join us to discover breakthrough technologies and strategies, share insights, and collaborate with experts and changemakers committed to a more sustainable future for all.

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INFO

Date               August 27, 2025

Time              09:00 – 15:00 (breakfast and lunch included)

Location       IKEA Hubhult. Älmhultsgatan 2, 215 86 Malmö, Sweden

Last day to sign up:  August 12th

Please note: For this meeting the seating is limited. First come – first served principal is applied.

REGISTER NOW!

 

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AGENDA

09:00 – 09:30

REGISTRATION AND BREAKFAST MINGLE

We gather for registration and business matchmaking over coffee. We encourage you to be there from start to not miss out on any business matchmaking opportunities.

 

09:30 – 15:00

WINWIN MEETING

The program features stage presentations and pitches, with business matchmaking* and a panel discussion. Complimentary fika and lunch between sessions.

 

ON STAGE:

• Jonas Birgersson, ViaEuropa
  “EnergyNet – the energy system of the future”
• Tobias Svanberg, IKEA
  “50 l home coalition. Innovating for effortless water efficent living”
• Robert Carleke, IKEA
  “Innovation ventures”
• Ludvig Liljeqvist, INGKA
  “Ingka Innovation approach and action speak program”
• Daniel Kullgard, MSB
  “Strengthening civil defence through innovation – but what does that really mean?”
• Martina Hibell, Barnfonden
  “What’s your problem? How Barnfonden connects Swedish innovations with needs in vulnerable countries”
• Sandra Nordström and Åsa Håkansson, Sydvatten
  “Beyond sustainability – securing water supply”
• E.ON
• Johan Lundqvist, Biocell Analytica
• Oskar Handmark, Backtick
• Rune Holm, H Nordic
• Roemer Goossensen, Noah Water Solutions

 

Panel Discussion – “Sustainable and Resilient Energy Systems”

• ViaEuropa
• E.ON
• MSB

 

*BUSINESS MATCHMAKING

We create a unique matchmaking map for each event, based on our knowledge of each participant and their needs. The WIN Mingle Map is one of our co-creation tools.

 

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INFO

Price and Membership
The event is free of charge for paying WIN members and employees within the Swedish fire and rescue services. For all other participants, the fee is SEK 3,000 excl. VAT.

If you are a paying participant, simply submit your billing details during registration and we will follow up with ticket and payment information.

If you are unsure about your member status – please contact emma.soderlund@winway.se

 

Join as a WIN member at the time of registration
Your company can become a WIN member when signing up for this event. Membership includes free admission for up to four employees to this and future WIN events for one year.

Annual membership starts at SEK 6,000. Feel free to contact us if you have any questions!

 

Read more at: www.winway.se/membership/

 

Student ticket

We have a limited number of free tickets for students at universities which will be available on a first-come, first-served basis.

 

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As usual, we will take take photos and/or recordings during the day. Please let us know if you wish not to be in any photos.

 

Most welcome!

 

REGISTER NOW!