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WIN is an active network of dedicated companies and other stakeholders. Activities include regular partner meetings, workshops and much more.

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Speeding up innovation – creating winners!

Speeding up innovation – creating winners!

2019 the year of global change – and together we are part of that important change!
Greta effect and WIN effect – embrace change!
Because what we do is important!


From WIN@Ideon to Winning Innovation…

WIN has had a fantastic growth since the start seven years ago and last year WIN decided to spin-out from former parent organisation Ideon. Since April 2019 WIN is run by the founders through the company Winning Innovation AB. For you this means business as usual with WIN – actually with even more collaboration opportunities in business projects. A good example is the one we currently run with Alfa Laval.

For us running WIN, business as usual means to constantly challenge ourselves to develop new processes and co-operations. Nevertheless, it is still the same dedicated WIN team co-creating business and inspiration with you through the three marketplaces WIN Water, WIN Guard and WIN Energy – together composing the WIN Innovation Platform with its many tools:

  • Active Matchmaking & Coaching
  • WIN Meetings™
    • WIN Workshops
    • The WIN Mingle Map™
  • WIN Innovation Studio™
  • WIN Innovation Consortium™
  • TechScouting
  • Sharing@Expos
  • WIN extended network & databases
  • Challenging projects
  • ThinkTank – creating a vision of the future

Without you partners and innovators we would be out of business.

The WIN Meetings – the backbone of our activities – are of course still free of charge for our WIN members. As a partner in WIN you also have the opportunity to invite two guests for each meeting free of charge. Please keep on doing so! Non-members who are curious about attending a WIN Meeting are warmly welcome as paying guests.

Your active engagement, openness and innovative drive are the foundation for making the WIN innovation platform a place where we share our knowledge, do business and start collaborations!

Your feedback tells us that most of you leave the WIN meetings feeling inspired, with more energy and at least three new potential business contacts to follow up on. We often hear from you about the opportunities and the business you created through the WIN network, and we love it and help you spread the good stories!

After the WIN Guard meeting two weeks ago at Smart Textiles in Borås we received an email from a new innovation company LumeoTech:

“We’re new to the WIN Network and this was the first event for us at LumeoTech. We were blown away by the first impression, 10 min after arriving and we were already talking with potential partners that were in need of our attachment solution for wearables & IoT. Throughout the event, we gained insights about the needs and challenges of first responders and met forward-thinking people across a couple of industries, which resulted in a dozen new leads for our company…”.

Thanks Leo Wu for the feedback! You nailed WIN in a few sentences (and your pitch as well) and we look much forward to following your business journey.



Highlights from 2019

The WIN team would like to send a warm hearted thank you to all of you that create WIN together with us!

2019 was a good year full of inspiring WIN meetings, interesting business opportunities and many connections made between our members. Over 600 participants attended our nine WIN meetings and we made over 500 active matchmaking connections between participating organizations. A special highlight was the WIN-WIN meeting with 150 participants from all three networks taking place at Bricks in Lund, celebrating “Brave innovations for generations to come — co-creating the future while making good business”.

We are happy that during 2019 we have welcomed 41 new innovation companies to become members of WIN.


Mark your calendars for the WIN Meetings 2020:

WIN Water & WIN Energy Meeting 6 February in Lund
Preliminary WIN Guard Meeting 23 April
WIN Water Meeting 7 May
WIN Energy Meeting 28 May
WIN-WIN Meeting 17 September
WIN Water Meeting 12 November
WIN Energy Meeting 26 November


Please find some highlights from 2019 from each of the WIN Innovation Marketplaces below.


WIN Water

In 2019 WIN Water turned the attention to the end users and owners of water related challenges – from private consumers to farmers, from local water use to city-planners of new housing areas.

In addition to the WIN-WIN Meeting in September, we organized three WIN Water meetings where as many as 250 participants attended and over 170 active matchmaking connections were made among the organisations present.

The first meeting was hosted by IKEA in Malmö where The consumer perspective on water innovations was discussed, followed by the second meeting hosted by SLU in Alnarp with the topic: Resource water to fight water scarcity – innovations and mindset for the future, and the third WIN Water Meeting hosted by Baxter in Lund had the topic: On spot water purification – from water to medical supply.

We were also proud to complete our report on water innovations in value networks for the Swedish Agency for Marine and Water Management where the WIN model and the business environment in the water sector were described.

As usual we represented WIN Water in the Isle Utilities TAG meetings, where we discovered new innovative technologies and reported them back to our members.

Moreover, WIN created a joint stand at the Aquatech fair in Amsterdam together with five of our member companies: Watersprint, Envotherm, Sofi Filtration, Aqua Robur and Baxter to showcase the highly innovative and technical solutions of the companies in our network and meet other organizations and companies with great innovative drive. Aquatech is one of the world’s largest exhibitions for water technologies and in 2019 over 27,000 water professionals joined the fair.

Through our meetings, talks and network activities, WIN Water continues to work towards its vision of “A world in which we sustainably manage water – an unevenly distributed resource with eternal life” and in 2020 will further promote the resource that water in all forms represents.

Local water circular solutions have been introduced and proposed in several projects in Sweden and internationally, some of which are planned to be introduced both in industrial and municipal applications this year.

WIN Water will be co-arranging the Swedish pavilion at the IWA World Water Congress & Exhibition 2020 taking place from October 18 – 23 in Copenhagen.

We are also looking forward to collaborating once more with Elmia to create an Innovation Square for VA-mässan on 22-24 September in Jönköping. With Innovation Square, the fair builds bridges for the future of the industry and creates a go-to-place for water professionals looking for innovation in the water sector. Innovative and technology-driven start-ups and scale-ups will be exhibiting side by side with the latest innovations in the industry.



WIN Guard

2019 was a great year for WIN Guard. Additionally to the WIN-WIN Meeting, we organized two WIN Guard Meetings with over 170 participants where over a 100 active matchmaking connections were made among participating organizations.

The first WIN Guard Meeting at HSB Living Lab in Gothenburg was hosted by Räddningstjänst Väst revolving around the topic: Technology – man’s best friend for fewer accidents, followed by the second WIN Guard Meeting hosted by SOS Alarm in Stockholm with the topic: The digital immune system.

We are thrilled to report that in 2019 we started up two new innovation consortia, the first in Digitalization and second in Quality Insurance in addition to the two we already run. The Zero Emission Fire truck consortium made great strides forward with even more collaboration partners, both international and from the industry. The Life Safer project got funding from Vinnova. And more consortia are to come.

Moreover, we exhibited at the Odense Fire Fair together with Pulverlansen, Everdrone and Nordic BioEngineering and MSB ERIA project (Early Responder Innovation Arena) and made new connections with Danish rescue services and organizations within the public safety sector.

In the ERIA project we were able to invite some of our innovations companies for testing their innovations at MSB Sandö, a school for firefighter training.

Another highlight was the IFAFRI (International Forum to Advance First Responder Innovation) meeting in Brussels with 12 participating countries to discuss the needs of first responders.

This inspiring meeting greatly shaped the theme of our first WIN Guard meeting in 2020 with the title: First Responders 2.0 and kickstarted the new year at Smart Textiles in Borås.

In June we are going to attend the biggest Fire Fair in the world: Interschutz in Germany.



WIN Energy

The future of energy is already here – let’s implement it!

Additionally to the WIN-WIN Meeting, WIN Energy engaged more than 200 participants from energy related businesses at three successful events hosted by our partners where over 120 active matchmaking connections were made among organizations.

The first WIN Energy Meeting was hosted by E.ON in Malmö where Building the future: Energy solutions for work and living was the main topic, followed by the second meeting hosted by RISE in Lund with the topic: Future innovative energy systems – local and centralized at the same time, concluding with the third WIN Energy Meeting hosted by Kraftringen in Örtofta, where The transition to renewable energy – new opportunities and challenges was the highlighted topic.

We continued to scout for new and interesting innovation companies in areas such as decentralized energy systems, electro mobility and human centric light. Last year we also initiated a fruitful cooperation with North Sweden Energy Agency.

The upcoming year will be full of new interesting meetings and also the start of development projects together with new and old partners.



We wish a successful year 2020 to the entire WIN family, including the WIN Water, WIN Guard and WIN Energy market places! We plan for a lot of fun activities with you this year and look forward to seeing you soon!

Maria Sätherström Lantz
CEO, WIN – Winning Innovation AB


WIN på Ideon växer och blir eget bolag

WIN på Ideon växer och blir eget bolag

Lund den 8 maj 2019

WIN växer med fler medlemmar, samarbeten och projekt. Nu knoppas organisationen av och skapar ett eget bolag som ska fortsätta att fokusera på att öka utvecklingstakten och skapa samverkan mellan olika aktörer för att uppnå FNs hållbarhetsmål.

WIN utgörs idag av tre marknadsplatser för öppen innovation inom vatten, samhällssäkerhet och energi. Modellen som WIN utvecklat är dynamisk och kan appliceras inom många branscher. Exempel på framgångsrika innovationsbolag som vuxit genom samverkan i WIN är Watersprint, Orbital Systems och Carex of Sweden.

Som ett led i sin expansion knoppas WIN av från Ideon Open AB till ett eget bolag och kommer även fortsatt att ledas av Maria Sätherström Lantz. Uppdraget och verksamheterna i WIN kommer att rulla på oförändrade, men formellt fristående från Ideon Open AB.

– Vi är stolta över den fantastiska plattform vi byggt upp och hur vi påskyndar utvecklingstakten inom viktiga områden. Vi arbetar med att få ut innovationer på marknaden och är en visionär verkstad som skapar möjligheter både vad gäller det som finns i dag och det som kommer att vara möjligt i framtiden. Avknoppningen lägger basen för vår fortsatta expansion, säger Maria Sätherström Lantz, vd för WIN.

– WIN-konceptet har sedan det startades inom Ideon Open utvecklats till ett framgångsrikt sätt att stödja innovationsbolag och är nu redo för nästa steg. Genom avknoppningen från Ideon Open kan WIN-teamet fokusera till hundra procent på att skala upp konceptet, säger Arne Hansson, vd på Ideon Open.

”Tid till marknad” är den främsta utmaningen för nystartade bolag och det adresserar WIN genom att i sina aktiviteter aktivt föra samman beslutsfattarna i det stora och det lilla företaget/organisationen. Genom att också arbeta branschvis ökar sannolikheten för affärer rejält, vilket WIN-medlemmarna bekräftar. Detta har lett till kommersiell framgång och uppnådda mål för många bolag och organisationer.

För frågor kontakta;

Maria Sätherström Lantz, VD WIN, 0709-999 774, maria@win.ideon.se

Arne Hansson, VD Ideon Open AB, 0703-194740, arne.hansson@ideonopen.se


WIN erbjuder marknadsplatser för företag och innovationer inom vatten, samhällssäkerhet och energi. Genom öppen innovation och aktiv matchmaking påskyndar vi processen för att få ut innovationer på marknaden. WIN har totalt drygt 120 aktiva medlemsorganisationer och omfattar såväl små innovativa som stora globala företag, offentliga organisationer, akademin och ideella organisationer. Verksamheten har sin bas på Ideon Science Park i Lund och agerar med både svenskt och internationellt perspektiv. WINs marknadsplatser och innovationsplattformar är: WIN Water, WIN Guard och WIN Energy.

Se mer på: www.winwater.se, www.winguard.se, www.winenergy.nu


Ideon Open AB är en del av Ideon Science Park och stödjer industrin med tjänster och arbetsmetoder baserade på öppen innovation och entreprenöriella metoder. Ideon Open ägs av Lunds universitet, Lunds kommun och Wihlborgs Fastigheter. Ideon Open driver affärsutveckling genom ASSIGNMENTS – utmaningsdrivna innovationsuppdrag som skräddarsys för varje klient – och BEYOND – en kollaborativ företagsaccelerator för bolag som vill utveckla disruptiva affärer i högt tempo.

Se mer på: www.ideonopen.com, www.ideon.se

NEPTUNE Blue Growth Accelerator Showcase Event celebrates the innovative projects led by SMEs

NEPTUNE Blue Growth Accelerator Showcase Event celebrates the innovative projects led by SMEs

Press release #6, October 2018

On October 17th 2018, the NEPTUNE project organized its Showcase Event in Brussels. The final event of the Blue Growth Accelerator aimed to present the excellent results obtained and gave the opportunity to its beneficiaries to showcase their innovative projects through pitches, booths and networking sessions. 

The event gathered in total 117 participants, of which:

  • 74 SMEs;
  • 4 large companies;
  • 10 clusters;
  • 7 associations;
  • 14 governmental or public authority.

11 European countries were represented, showing the high interest for companies to search for new collaborations and ideas abroad.

After an opening speech from the lead partner Aerospace Valley represented by Ms. Fabienne Daveran – European Desk Manager, to provide an overview about NEPTUNE, Mr. Felix Leinemann – Head of Unit Blue Economy sectors at DG Maritime Affairs and Fisheries, European Commission and Mr. Gunnar MATTHIESEN – Senior Project Officer at the Executive Agency for SMEs (EASME), were invited to share information about existing and forthcoming European funds available for SMEs and the potential of Blue Growth in the EU.

The following four thematic pitching sessions: Environment & Marine Renewable Energies, Port Logistics & Maritime Transport, Environment and Water Management in Rural and Urban Areas followed this introduction involving the presentation of 24 projects funded through NEPTUNE. The SMEs showcased the activities performed so far and the impacts of NEPTUNE on their organisations from improved sales to jobs creation.

Each session was introduced by key stakeholders in the topic, large companies’ representatives and experts, who provided a panorama of the subsector and exposed their own strategy upon the domain as well as their interest for the innovations developed by SMEs and startups:

  • SBM Offshore, the market-leader in providing floating solutions over the full product life-cycle for the energy industry, represented by Ms. Stéphanie St Hill – Business Development Manager, presented the Marine Renewable Energies sector needs;
  • ADUR, a software developer company for Transport and logistics, represented by Mr. Lander Tolosa – Service Manager, introduced the Ports Logistics and Maritime Transport overall vision;
  • Veolia group, the global leader in optimized resource management, which designs and provides water, waste and energy management solutions contributing to the sustainable development of communities and industries and represented by Ms. Marie-Christine Huau, Market Business Development Director, highlighted the actual and future issues addressed to coastal and maritime Environment;
  • FARAL Consult, a water infrastructure and management company, represented by Mr. Florin Iliescu – Water Management Expert, presented the challenges in Water Management in Rural and Urban Areas.

Ms. Anna Sobczak – Policy Officer for Clusters and Emerging Industries at DG GROW, European Commission, concluded the event by stressing out the importance and the added-value of clusters in the innovative SME support, notably through the cascade funding scheme carried by INNOSUP-1 projects.

Two B2B sessions and a networking lunch gave the opportunity to participants to exchange with each other. At the end of the day, 81 formal meetings took place in order to envision new opportunities and create new business partnerships, not including the spontaneous ones occurring all day long.

NEPTUNE partners are staying at the disposal of the awarded SMEs in order to support them further in the next steps of their development.

The complete catalogue of solutions developed by SMEs supported by NEPTUNE is available here.



Coordinated by Aerospace Valley, NEPTUNE which stands for New Cross Sectoral Value Chains Creation across Europe Facilitated By Clusters for SMEs’ Innovation in Blue Growth is a European Union funded innovation action financed by the INNOSUP component of the HORIZON 2020 programme.

NEPTUNE targeted the support of 100 European SMEs (individual or in groups) and the creation of 10 new companies in 15-20 new or reconfigured cross-sectoral/-cluster/-border value chains for the development of around 40 impactful and innovative solutions to improve existing or develop new technologies, services or products, improve production processes replacing or reducing the use of critical resources and deploy large scale demonstrators. It was driven by the integration of new technologies and know-how, facilitated by clusters in Water, Maritime, Aerospace, ICT, Microelectronics, Agrifood, Logistics, Creative Industries, Energy, and Mobility to foster the development of Blue Growth industries in Europe.

Main achievements

  • € 2.8 million of direct financial support;
  • 41 innovative projects;
  • 72 SMEs and 3 would be entrepreneurs beneficiaries;
  • 15 Large scale demonstrators;
  • 100+ coaching and mentoring services provided by the clusters partners.


Mrs. Pauline THEOPHANE, Coordinator, +33 (0)5 56 84 54 41, neptune@aerospace-valley.com
Mr. Colin RUEL, Communication contact, +33 (0)4 94 03 89 03, info@neptune-project.eu
NEPTUNE Website: http://www.neptune-project.eu/
Twitter: Neptune B_Growth
LinkedIn: Neptune Blue Growth Accelerator group

Neptune consortium

NEPTUNE project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No. 691554

WIN announces that five water innovation projects have been awarded EU funding through Neptune

WIN announces that five water innovation projects have been awarded EU funding through Neptune

The WIN Water Innovation Network, through the EU project Neptune, distributes millions in grants to support innovations that develop technical solutions within water, agriculture and space. Six innovative companies have just recieved funding through Neptune. Companies that all can help in solving some of the world’s biggest challenges connected to water.

104 European SMEs and Entrepreneurs submitted applications under the NEPTUNE Blue Growth Accelerator Call in 2017. In total, close to 200 European companies have applied for Neptune in 2017.

The projects could be granted both financial support and business development support from e g WIN. We had several high-quality applications and eventually the following projects were selected for Neptune funding:

  • DiaPure AB – CyloP-Smart filters for recover phosphorus from wastewater.
  • 4ITAB and Vultus AB – Integrated coastal monitoring.
  • FloCell AB – Large-scale optimisation of chemical precipitation in water and sewage plants on the international market.
  • EPFF AB – Prevention of biofouling in marine and coastal heat exchangers.
  • Watersprint AB – The future water recycling product for households combining two patented technologies.

The projects are granted totally 250 000 Euro divided between the five projects.

– Neptune has given us opportunities to develop our concept to an international market and a shorter time-to-market, says Björn Olsson, MD at FloCell AB

– Win-Win for Watersprint, Sofi Filtration, WIN and the world with the Neptune sponsored water cleaner for households. Without the Neptune contribution, our combined water filtration and water disinfection product would have become a reality significantly later. Now, we have a good opportunity, together with our American partner, to immediately investigate if our product is good enough for US households, says Linda Kokkola, COO at Watersprint.

Moreover, the projects could also apply for coaching and mentoring services from WIN and other cluster members. In total, ten WIN project have been granted coaching from WIN.

The financing as well as the coaching and mentoring support will be one significant step to help these innovative companies to succeed – to everyone´s benefit.

– We are proud to give these companies additional support and resourses on their way to success. The financial support and coaching in combination with international contacts from the Neptune project create great opportunities for the companies, says Maria Sätherström Lantz, Manager at WIN.

The Neptune project has been a huge success in terms of number of applications and cross-border cooperations. There were certain key elements that made Neptune attractive for the entrepreneurs:

  • The accelerator approach with a simplified process to submit, shortened application and a time to grant of less than 3 months;
  • The cross-sectoral and cross-national dimensions, which allow SMEs from different sectors and countries to find complementarities in a joint project to develop innovative technologies, services and products;
  • The great potential for innovation and economic growth of the Blue Economy;
  • The possibility to finance prototype and demonstration which are, by far, the most requested types of support.


Jeanette Andersson
Project manager Neptune
+ 46 733 18 19 82

Maria Sätherström Lantz
Manager, WIN Water
+46 709 999 774

Next event

WIN Pitch & Match, September 16

September 16
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3 months ago

WIN Water
We would like to thank the participants of our last WIN Water Meeting! 💙The day was filled with interesting presentations, discussions and - according to our evaluation - lots of new business contacts!The theme – “Clean Water and Safe Sanitation for All” – was well appreciated and we had attendance from all over the world. All the way from South America, via Europe, to East Asia. 🌍 🙌May 6 is the date for our next WIN Water Meeting. This time we focus on water efficiency along food value chains. Keep an eye here for more info. We hope to see you there! 💙 ...
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3 months ago

WIN Water
Holly Beale is one of the jury members from Microsoft and she hopes that everyone will take the opportunity to compete in Water Challenge. With financial support from Microsoft - Venture Cup Sverige, WIN Water and Innovation Skåne are looking for innovative solutions that can directly, or indirectly, reduce the use of fresh water in food production.“The Microsoft Community Environmental Sustainability Program aims to contribute to the long-term environmental health of our datacenter communities with six basic principles, and this Water Challenge addresses all six!” - Holly BealeHolly Beale hopes that Water Challenge will lead to new innovative solutions in water data analysis and she is especially impressed that Water Challenge includes diversity and inclusion towards such an important goal.Would you like Holly and Microsoft to pay attention to your idea? Participate here: lnkd.in/dDZqyPdDeadline March 15th___________Water Challenge är tävlingen för dig som sitter på en innovativ lösning som direkt eller indirekt kan minska användningen av färskvatten i livsmedelsproduktionen.Vill du att Holly och Microsoft ska få upp ögonen för din idé? Tävla i Water Challenge innan den 15 mars! ...
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3 months ago

WIN Water
Compete for 100.000 SEK, the deadline is March 1! 💧Få din idé uppmärksammad av IKEA - Ta chansen att vinna 100.000 kr! Water Challenge är en tävling för idéer som direkt och indirekt minskar användningen av färskvatten i livsmedelsproduktion. Johan Lingärde, projektledare inom material- och innovationsutveckling hos IKEA, är en del av juryn för tävlingen. Vill du att Johan ska läsa just din idé? Tävla i Water Challenge och få värdefull feedback från Johan och våra andra jurymedlemmar samtidigt som du och två andra bidrag kan kamma hem 100 000 kronor.“Jag hoppas kunna bidra med konstruktiv feedback till deltagarna och lära mig mycket på vägen” säger Johan som hoppas se innovativa lösningar som snabbt kan sättas i bruk.Deadline för inlämning av tävlingsbidrag är 1 mars och alla idéer som direkt och indirekt kan minska mängden färskvatten inom livsmedelsproduktionen uppmanas att tävla, så skicka in ditt tävlingsbidrag idag!Läs mer och delta här: ow.ly/mv7E50DxvkXWater Challenge organiseras av Venture Cup, Win Water, innovation skåne med finansiering av Microsoft.__________Water Challenge is a competition organized by Venture Cup, Win Water and Innovation skåne with support by Microsoft and aims to find ideas that directly and indirectly reduce the use of fresh water in food production. Johan Lingärde, project manager in materials and innovation development at IKEA, is part of the jury for the competition. Do you want Johan to read your idea? Compete for 100.000 SEK in the Water Challenge and get valuable feedback from Johan and our other jury members.The deadline is March 1, and all ideas that can directly and indirectly reduce the amount of fresh water in food production are encouraged to compete!Read more and compete here: ow.ly/8gdF50DxvkY ...
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3 months ago

WIN Water
We at WIN are happy to welcome Emma Söderlund to our team! Hi, I’m Emma!I’m doing an internship here at WIN as the final step in my education to be a coordinator in the hospitality industry. WINs position at the forefront of corporate event management generates an excellent venue for me to gain new experiences and develop my already acquired skills in event coordination and communication even further.I’m proud to be a part of the important link WIN forms between innovation, sustainability and market._____________________________________________________________________Check out the rest of our amazing team on the website:winway.se/contact/ ...
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